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IDENTITY DESIGN, COURTESEE

On behalf of Hubster.tv, I led their strategic brand initiative of repositioning their company's identity. The work included a new company name, position in the marketplace, communication strategy, and visual direction. The product, acquired in 2014, was an online platform where users could search for a tv show or movie, and find the cheapest, fastest online portal for immediate watching. 

Wordmark & Icons

Wordmark & Icons

With various but controlled colors and icons, users could adapt the wordmark to become uniquely their own - while still keeping to the style of the COURTESEE expression.

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The Monocle Symbol

The Monocle Symbol

The Monocle is a symbol which, independently, can be applied to various characters, brands, and users. It captures the elegant and playful qualities intended for the brand to convey about the viewing content.

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What's In A Campaign?

What's In A Campaign?

COURTESEE capitalized on the quality content that online platform enabled users to see. Rather than designing content to excite viewers, we elevated the content already in the marketplace.

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Driving Inspiration

Driving Inspiration

The overall identity was driven by a movement encouraged by people who are passionate and proud of the brands and services they use. The best way we felt to do this was generating a brand personality that was willing to let others character and personalities adopt COURTESEE in their own way. 

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