Wordmark & Icons
With various but controlled colors and icons, users could adapt the wordmark to become uniquely their own - while still keeping to the style of the COURTESEE expression.
The Monocle Symbol
The Monocle is a symbol which, independently, can be applied to various characters, brands, and users. It captures the elegant and playful qualities intended for the brand to convey about the viewing content.
What's In A Campaign?
COURTESEE capitalized on the quality content that online platform enabled users to see. Rather than designing content to excite viewers, we elevated the content already in the marketplace.
The overall identity was driven by a movement encouraged by people who are passionate and proud of the brands and services they use. The best way we felt to do this was generating a brand personality that was willing to let others character and personalities adopt COURTESEE in their own way.