THOUGHT THROUGH

ENVIRONMENTAL DESIGN, INTREPID CAFÉ

I led the creative direction for both the environmental design and brand identity of a high-end coffee and toast café in the Kendall Square Cambridge, Massachusetts area. Thematically warm and minimal – the aim of the space is to empower entrepreneurs in the area to have a consistent home for collaboration and quality.

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Herringbone Datum Line

Herringbone Datum Line

The focal point of the space is a long Herringbone reclaimed oak pattern. The oak was sourced from a condemned Amish Grain Mill in upstate New Hampshire that was subsiquently repurposed throughout the interior. 

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Abstract Mural Art Direction

Abstract Mural Art Direction

Part of the space incorporates a large charcoal painted wall with an abstraction of the Cambridge area areal plan along with perspectives layered in of key points of interest in the city. The mural uses black, white, and reflective gold to call attention and warmth in the minimal environment. 

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Identity Inspiration Board

Identity Inspiration Board

The identity, like the environment, was intended to capture a minimalism that emphasizes the focus of the space. While part of an incubator space central to entrepreneurs in Cambridge, it's really a coffee shop centered around great products. The typography is custom in is cuts and radiuses to emphasize its architectural style.

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Featured on Boston Eater

Featured on Boston Eater

https://boston.eater.com/2017/8/23/16189020/intrepid-cafe-kendall-square-cambridge-open

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Featured on Modbar's Blog

Featured on Modbar's Blog

http://www.modbar.com/warm-minimalism-at-intrepid-cafe-in-cambridge-ma/

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Photos By Hannah Cochran Photography

Photos By Hannah Cochran Photography

https://hannahcochranphoto.com/

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