THOUGHT THROUGH
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INSTALLATION DESIGN, LENOVO

LENOVO was seeking an experience differentiator, in-store, that would convert people at the point of sale, knowing they'd be competing against brands with greater resources and presence then their own. The product they wanted to focus on to test the approach was the Lenovo Flex 3. 

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The Concept

The Concept

Using Perch technology we would detect the position a user placed the Flex 3 laptop. From there we would set a different "scene" in which a user would imagine using the laptop, depending on the time of day. 

Concept 'Mock Up'

Concept 'Mock Up'

The entire concept was actually mocked up in my studio apartment.

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Pitch Approved!

Pitch Approved!

After LENOVO approved the vision, we then got to work executing the professional art direction including stills, film, and program development.

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The 'Early Riser'

The 'Early Riser'

A Flex 3 user who gets up first thing to do some early studying, or or catching up on the morning news.

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The 'Afternoon Crafter'

The 'Afternoon Crafter'

The Flex 3 user who needs a break from the daily grind to do something they love, or just enjoy the outdoors during their lunch break.

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The 'Evening Chef'

The 'Evening Chef'

The Flex 3 user who's brushing up on their cooking skills watching a tutorial or reading up on a recipe while preparing a meal.

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The 'Night Owl'

The 'Night Owl'

A Flex 3 user burning the candle at both ends. 

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The Technology + Experience

The Technology + Experience

While each scene was unique, there were also incorporated transitional screens that acted as 'call to actions' for when a user picked up the laptop, and wasn't sure what positions they might be able to orient the laptop in. 

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Touch Points

Touch Points

Each scene also had unique content related specifically to the features a user would need in that environment. Only ONE selection could fire at any given time. However, below depicts the four main touch points. 

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Second-round @CannesLions 2016

Second-round @CannesLions 2016