THOUGHT THROUGH
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EXPERIENCE DESIGN, LOVEPOP

I worked with the team at Lovepop as Head of Experience Design – driving macro design initiatives including: branding consistency and exploration, visioning (a company North Star) for future digital features, and establishing a visual design language. Examples of features in progress are below...

Lovepop Monthly Subscription Service

Lovepop Monthly Subscription Service

Challenge: Design a holistic subscription service as a diversification strategy for a new type of product: cards at your door, monthly. This included: user testing, product flows, content generation, illustration design, and payment redesign.

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Redesign of Collection Pages

Redesign of Collection Pages

The challenge: How can Lovepop better own a complete occasion including various types of media? This solution replaces the former approach of demonstrating a simple “product results” experience.

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